Creative + Data-Driven Marketing Leadership
Hello! I'm Amber
I am a people-focused creative type who is energized by challenge, fueled by coffee, and fascinated by the power of data-driven strategy to achieve the biggest of audacious goals.
I have 15+ years of experience in marketing and product in a variety of segments across the insurance industry.
As a strategic marketing leader, I use my diverse background to drive the results that matter -- more customers, higher engagement, and greater brand loyalty.
Amber Wuollet
Marketing | Strategy | Insurance
Phone:
952.649.9860
Email:
LinkedIn:
https://www.linkedin.com/in/amber-wuollet/
Current Role:
Director of Product Marketing
Curi
EXPERIENCE
2021 - Present
Director of Product Marketing
CURI
As Curi's product marketing leader, I support end to end product development to launch to marketing: market research, competitive intelligence, customer insights, go-to-market strategy, sales enablement, and product launches. I closely collaborate with our Product, Underwriting, Business Development, and Marketing teams to drive new business, increase retention, and expand our organizational footprint.
2019 - 2021
Director of Marketing
BOLD PENGUIN
At one of the fastest growing insurtechs in the industry, I worked closely with Bold Penguin's founders and executive team to design and execute strategies around social media, public relations, content, sales funnel, product launches, events, and brand development.
2017 - 2019
Product / Marketing Leadership
EXPLORE INFORMATION SERVICES
I led the marketing, branding, and sales enablement strategy + execution for Explore's insurance and fleet brands. I managed our internal team as well as relationships with media organizations, agencies, and strategic business partners.
2007-2017
Insurance Underwriting Operations
AMERICAN FAMILY MUTUAL INSURANCE CO
From entry-level representative to underwriting leader, I learned the insurance value chain start to finish during these 10 years. I managed a team of 18 underwriting operations professionals and worked closely with sales leadership, product, claims, and actuary on both daily book maintenance as well as rating and strategic projects.
EDUCATION
2018
Master's of Business Administration,
Strategy + Medical Industry
UNIVERSITY OF MINNESOTA,
CARLSON SCHOOL OF MANAGEMENT
I had the opportunity to engage with the broader business community during my time at Carlson - leading consulting projects, serving on the Medical Industry Leadership Institute board, and serving on the Leadership Advisory Board.
2012
Associate's in General Insurance
THE INSTITUTES
During my tenure at American Family I supplemented my hands on insurance education with a range of coursework in property, casualty, commercial, and liability insurance as well as general risk management.
2004
Bachelor's Degree
Liberal Arts, French and German
UNIVERSITY OF WISCONSIN - RIVER FALLS
I prepared for a broad business career by studying language, finance, computer programming, and strategy. I also spent a lot of time in the pool as I swam competitively and enjoyed long distance freestyle events as well as short distance butterfly. After completion of my degree I spent several years working abroad in France and Sweden.
EXPERTISE
INSURANCE
My first year in the industry I learned how to calculate premium with a pen an paper. Today I work with teams who are creating and executing innovative solutions that are changing the landscape of medical professional liability. There has never been a more dynamic time to be in insurance and I am proud to call myself an insurance nerd through and through!
MARKETING
During the course of my MBA studies I had the opportunity to do some marketing consulting work that ignited my passion for this side of the industry. I thrive at the intersection of technology, data, and creativity. I am a story teller at heart and love finding ways to communicate both the simple and complex in new, engaging ways and formats.
STRATEGY
Behind each successfully executed idea is a plan. I am energized by the sharing of ideas and the molding of a vision into reality. I approach each initiative with a multi-faceted approach - blending creativity and teamwork with a data-driven mindset. I have led and supported strategic initiatives from ideation to execution on both the carrier and tech provider side.
